Artificial Intelligence and the Public Domain: Global IP Frontiers in AI-Generated Advertising

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, will chair the session “Artificial Intelligence and the Public Domain: Global IP Frontiers in AI-Generated Advertising” on October 8 from 9:30 A.M. – 10:45 A.M. at the International Bar Association’s Annual Conference 2026, which will be held at the Bella Center in Copenhagen, Denmark, from October 4 – 9. Andy will be joined in the session by Caroline Berube, Managing Partner at HJM Asia Law; Lars Bo Kirk, Co-CEO and Partner at FRIDAY; Maninder Gill, Head of Department and Partner at Simons Muirhead Burton LLP; and Kelley Loo, Partner at Deacons. The session will explore who owns a borderless, AI-generated brand identity and advertising creative and will cover the tension between innovation and authorship, contrasting the U.S. Copyright Office’s strict “human authorship” requirement with more permissive international jurisdictions.

You can register for the conference here.