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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 7 posts in Social Media Marketing.

Challenges in Influencer Marketing, Native Advertising and Online Reviews

Influencer marketing, native advertising and online reviews have become popular marketing tools for many companies given the popularity of social media.  To address consumer protection concerns relating to the use of such endorsements, the FTC has issued guidelines.  With the popularity of social media and marketers’ reliance on this form of advertising, it is important that companies review and implement these guidelines into their online marketing.  Notably, the guidelines require that endorsements reflect the honest opinion of the endorser, that the endorsements are not misleading, that the endorsements are not used to make a claim that the product’s marketer could not legally make, and that if there is a connection between an endorser and the marketer that consumers would not expect and would affect how consumers evaluate the endorsement, that connection should be disclosed. Read More ›

Racked Features Andrew Lustigman as Legal Source on Student Advertisers

Andrew Lustigman Is the featured legal source of the Racked article "Brands Want Students to Sell to Each Other" Read More ›

UPDATE: Influencers Continue to Post Sponsored Content to Social Media Without Adequately Disclosing that the Post Is a Paid Advertisement

In April, the Federal Trade Commission (FTC) sent out 90+ letters to brands and influencers, notifying the parties of their obligations to disclose material connections in sponsored social media posts. Read More ›

Swimsuit Company’s Instagram Promotion Goes Viral

Brands need to carefully plan all promotions and to expect the unexpected with social media. Read More ›

New York Law Journal Publishes Article on Social Media in Brand Promotion by Andrew Lustigman and Safia Anand

Olshan lawyers Andrew Lustigman and Safia Anand authored an article published in the New York Law Journal’s Fashion Law Report on September 12, 2016, entitled “Legal Pitfalls for Fashion Brands in Social Media.” Read More ›

Lustigman Quoted in Bloomberg BNA on Social Media Advertising

Companies turning away from traditional advertising. Read More ›