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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 7 posts in Text Messages.

Lustigman, Grieco, Shaffer, and Spina Contribute Four Guidance Notes on Direct Marketing in OneTrust DataGuidance

Advertising, Marketing & Promotions practice chair Andrew Lustigman, Intellectual Property/Privacy partner Mary Grieco, AMP partner Scott Shaffer, and associate Morgan Spina authored four Guidance Notes on direct marketing in California recently published in the prestigious OneTrust DataGuidance (subscription required). The first, entitled “California – Emarketing,” covers both the state and federal legislation, as well as regulatory guidance from the Federal Trade Commission, concerning emarketing. In the second, “California – Telemarketing,” the authors examine the numerous pieces of state and federal legislation governing telemarketing, including the “Automatic Dialing Law” and the “Unwanted Calls Law.” The third, entitled “California – SMS/MMS Marketing,” discusses various state and federal laws on SMS/MMS, including the Telephone Consumer Protection Act, and the consent requirements that advertisers must follow when using these services. In the fourth, “California – Postal Marketing,” the authors explore various state and federal laws on postal marketing, such as California’s “Mail Solicitation Law” and the federal “Deceptive Mail Act.”

FCC Reminder: Robotexts are Subject to TCPA

Text messages are treated like phone calls under the TCPA. Read More ›

Shaffer Comments on TCPA's Recent Exceptions

DataGuidance article entitled "FCC 'treading on thin ice' with TCPA Declaratory Ruling," draws directly on quote from Scott Shaffer. Read More ›

Retailer Agrees To Eight-Figure Settlement Over Text Messaging Campaign

Abercrombie & Fitch sent text message to cell phone’s prior owner Read More ›

FCC: No Broadcaster Exception For Text Messages

FCC to treat text message senders differently from fax broadcasters Read More ›

Illinois Judge Certifies Enormous TCPA Class Against Yahoo

Yahoo facing liability to half a million text message recipients Read More ›

Washington Court Rules That Texts To Taxi Riders Violated State Law

Defendants on the hook for tens of millions of dollars Read More ›

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