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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 132 posts in FTC.

FTC and Six States Sue Roomster for Fake Listings and Reviews

The Federal Trade Commission (“FTC”), along with six states, filed a lawsuit against housing rental listing platform, Roomster Corp. (“Roomster”), its co-founders, John Shriber and Roman Zaks, and the principal of a related app that provided allegedly fake reviews, Jonathan Martinez. The lawsuit, filed in the Southern District of New York, alleges that the defendants used fake reviews to entice consumers to join and pay for access to its platform. The lawsuit is a reminder that federal and state regulators are increasingly focused on the legitimacy of consumer reviews, particularly given their impact on purchasing decisions.   Read More ›

FTC Proposes Revisions to its Endorsement Guides and .com Guidance

The Federal Trade Commission (“FTC”) is set to issue updates to both its Endorsement Guides and .com Disclosure Guidance. The proposed updates to both guidance documents signifies the FTC’s ongoing attention to online and social media advertising, as the regulator takes steps to bring its guidance into focus with contemporary advertising issues. Read More ›

Telemarketing Sales Rule May Be Expanded to Cover B2B Conduct

FTC likely to eliminate the exemption

The Federal Trade Commission (“FTC”) is considering a proposed amendment to the Telemarketing Sales Rule (“TSR”) that would broaden the rule’s scope by prohibiting material misrepresentations and false or misleading statements in business-to-business (“B2B”) transactions. Read More ›

FTC Once Again Focuses on Earnings Claims

FTC's recent actions regarding earnings claims makes clear that the agency is focused on challenging earnings claims, particularly those that are atypical. Read More ›

Alert to Ecommerce Marketers: Suppressing Negative Reviews Can Lead To Legal Trouble

Fashion retailer agrees to $4.2 million settlement with the FTC and the issuance of guidance regarding consumer reviews Read More ›

Law360 Quotes Andrew Lustigman on Consumer Protection Cases and Policies to Watch in 2022

Andrew Lustigman, Chair of the firm's Advertising, Marketing and Promotion's Group and Co-Chair of Brand Management & Protection Group, was quoted in Law360 (subscription required). Read More ›

Olshan Advertising and Branding Law Groups' Key Issues in 2022

Happy holidays! We hope you are safe and healthy. As we enter the new year, Olshan’s Advertising and Branding law groups shares their list of hot topics that look to be on the horizon for 2022. If you have any questions on these or other issues, please reach out to us.  Read More ›

House of Representatives Votes to Restore FTC’s Legal Rights

FTC trying to recover the right to seek disgorgement of unjust enrichment in federal court Read More ›

FTC Unveils New Strategy in “Pharma Bro” Case

Court allows FTC to withdraw disgorgement claims with eye towards possible reinstatement.  Read More ›

Supreme Court Deals a Harsh Blow to FTC’s Powers

FTC can no longer go straight to court to recover monetary damages Read More ›

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