The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.
The sufficiency of the advertisements should be evaluated by analyzing whether they pass the four P’s test.
Complaint says Ring Pop promotion violated children’s privacy law, serves as an important reminder of COPPA.
Ascertaining whether the appropriate rights have been secured need to be carefully considered, even if the marketer is seeking to act in real time.
Inside Counsel article on COPPA Ramifications.
Inside Counsel article on using online reviews as advertising
Court rules that a person does not have to actually send a fax in order to be considered the legal sender.
FCC clarifies a confusing TCPA provision, leaving businesses hoping for clarity on other points.
Compliance with the TCPA consent requirements remains a daunting task fraught with peril.
Andrew Lustigman discusses legal issues and recent cases in social media.
As typically the consumer facing entity, the manufacturer has potential exposure from regulators and consumers alike for disseminating potentially unsupported claims.