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Advertising Law Blog
The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.
Showing 5 posts in FTC Act.
FTC Invites Public Comment on Improvement of Existing Negative Option Rule
The Federal Trade Commission (“FTC”) announced that it is seeking public comment on ways to improve its existing regulations for negative option marketing, namely, the need for amendments to its Rule Concerning the Use of Prenotification Negative Option Plans (the “Negative Option Rule” or “Rule”). Read More ›
Bloomberg BNA Quotes Andrew Lustigman on Google’s Privacy Policy
Andrew Lustigman is quoted by Bloomberg BNA on Google's privacy policy Read More ›
U.S. Direct Mail Enforcement Takes An Unprecedented Turn
On September 22, 2016, various branches of the U.S. government announced unprecedented enforcement actions targeting sweepstakes, prize promoters, and astrology direct mailers, as well as their suppliers. The actions will likely dramatically impact direct marketers and their suppliers for the foreseeable future. Read More ›
FTC Releases New Guidelines for Mobile Health Apps
The creation of a new web-based tool for developers of health-related mobile apps. Read More ›
Volkswagen Sued for Deceiving Consumers with “Clean Diesel” Ad Campaign
The FTC filed a complaint against Volkswagen alleging that the company violated the FTC Act when it deceived consumers through an advertising campaign promoting its supposedly “clean diesel” Volkswagen and Audi automobiles. The FTC alleges that Volkswagen fitted those cars with illegal emission defeat devices designed to mask high emissions during government emissions testing. The marketing campaign featured high-profile Super Bowl ads, online social media campaigns, and print advertisements that often target “environmentally-conscious” consumers. Read More ›