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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 2 posts in dark patterns.

Class Action Accuses Amazon Prime of “Dark Patterns”

* Taylor Lodise is a law clerk in the Litigation practice group.

On November 9, 2022, amidst ongoing investigations by the FTC regarding “dark patterns” that Amazon allegedly employed to discourage subscribers from canceling their Amazon Prime memberships, a class-action lawsuit named Amazon as a defendant. The lawsuit was filed in United States District Court for the Western District of Washington and is styled Dorobiala v. Amazon.com, Inc. Read More ›

FTC Announces “Dark Patterns” Virtual Workshop

Dark patterns, an increasingly popular ecommerce marketing technique, seek to encourage users to make a particular purchasing decision.  They are also the subject of increasing regulatory scrutiny, including the FTC’s ABC Mouse enforcement action. Read More ›

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