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Advertising Law Blog
The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.
Showing 8 posts in Promotion.
FTC Proposes Revisions to its Endorsement Guides and .com Guidance
The Federal Trade Commission (“FTC”) is set to issue updates to both its Endorsement Guides and .com Disclosure Guidance. The proposed updates to both guidance documents signifies the FTC’s ongoing attention to online and social media advertising, as the regulator takes steps to bring its guidance into focus with contemporary advertising issues. Read More ›
Upcoming Webinar - Digital Social Media Promotions Law Update
Digital Social Media Promotions Law Update will offer an analysis of the current state of legal issues impacting social media campaigns. Read More ›
Andrew Lustigman to Speak on City Bar CLE Panel on Sweepstakes, Promotions and Marketing
Andrew Lustigman will Speak on City Bar CLE Panel on Sweepstakes, Promotions and Marketing on May 16, 2014. Read More ›
FTC Provides Guidance on Social Media Promotions
Entry into a contest to receive a prize in exchange for endorsing a product through social media constitutes a material connection and the endorsement needs to be disclosed. Read More ›
Lustigman to Speak on Promotions and Sweepstakes in the Digital Age
Click below for more information on this event, sponsored by The New Jersey Institute for Continuing Legal Education. Read More ›
Facebook Eases its Promotion Guidelines
On August 27, 2013 Facebook revised its Promotion Guidelines in order to make it easier for business to create and administer promotions on Facebook. Read More ›
Vermont Revises Law to Permit Entry Fee to Enter a Skill Contest
On April 26, 2013 Vermont enacted a law that now allows a contest sponsor to require an entrant to pay an entry fee or purchase a product to enter a skill contest or other promotion where the winner is not determined based on chance. Read More ›
FTC Releases For Comment Proposed Revised COPPA Regulations
The FTC has been seeking public comment and input for a number of years on whether its regulations under the Children's Online Privacy Protection Act of 1998 need to be revised or updated to address changes in technology and business. Read More ›