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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 20 posts in False Advertising.

Tamara Carmichael Quoted in Corporate Counsel on the FTC’s Mosquito Repellent Complaint

Olshan Advertising partner Tamara Carmichael was quoted in a Corporate Counsel article on the FTC’s recent settlement with two Georgia companies in connection with their promotion of a new insect repellent during the 2016 Zika virus outbreak Read More ›

Andrew Lustigman Quoted in PacerMonitor on Recent False Advertising Crackdown

Andrew Lustigman was quoted in a PacerMonitor article about the recent federal crackdown on false advertising by various brands. Read More ›

Florida AG Sues Popular Miami Restaurants for Deceptive 'Farm-to-Table’ Claims

Florida Attorney General Pam Bondi filed a complaint in Miami-Dade County Circuit Court in May against a popular Miami-based restaurant operator for supplying non-locally sourced or sustainable ingredients despite claims to the contrary. Read More ›

NARB Reaches Same Conclusion as NAD on Mascara Volume Claims, Recommending Discontinuance of Claims

A panel of the National Advertising Review Board (“NARB”) has recommended that Too Faced Cosmetics, LLC (“Too Faced”) discontinue both a claim that its mascara provides for “1,944% more volume” and “before” and “after” photographs displayed on product packaging and online videos advertising their “Better Than Sex” mascaras. Read More ›

FTC Files Complaint in U.S. District Court for the District of Utah Against Misleading Online Hotel Room Rental Operation

The Federal Trade Commission recently filed a complaint in the United States District Court for the District of Utah against three defendants who purchase hotel room inventory through online travel agencies (“OTAs”) and then market those hotel rooms to consumers on the internet through search engine marketing such as Google. Read More ›

NAD Recommends Too Faced Discontinue Claims Related to Its “Better Than Sex” Mascara

A recent decision highlights the risk in relying on confidential support, as well the difficulty in substantiating extraordinary cosmetic benefit claims. Benefit Cosmetics recently challenged Too Faced Cosmetics’ advertising before NAD. The challenge was focused on Too Faced’s mascara advertising claims relating to clinic studies, the degree to which the product increased eyelash volume, and the representations made in the advertiser’s use of “before” and “after” comparative photographic demonstrations.   Read More ›

New York Law Journal Publishes Article on Fake E-Commerce Reviews by Lustigman

The New York Law Journal (subscription required) published an article authored by Andrew Lustigman titled "Everyone's a Critic: Fake E-Commerce Reviews Undercut the Marketplace" Read More ›

"World’s Best Glass Cleaner” Claim Found To Be Puffery

S.C. Johnson recently brought a challenge before NAD claiming the phrase “World’s Best Glass Cleaner” claim on PLZ Aeroscience’s (“PLZ”) “Sprayway” glass cleaning product packaging was unsubstantiated. Read More ›

Jelly Belly Sued for Failing to Adequately Disclose the Presence of Sugar in Its “Sports Beans”

With consumers ever more ingredient-conscious, brands must be careful of how they describe them, particularly when the product may be positioned as a “healthy” version. Read More ›

FTC Settlement with Trampoline Marketer Shows Risk in Using Fake Review Sites

The FTC considers review sites to be advertising and will hold marketers responsible for their content Read More ›

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