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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 4 posts in Children's Advertising Review Unit (CARU).

CARU Issues Revised Guidelines for Responsible Advertising to Children

The self-regulatory body that oversees advertising aimed at children, the Better Business Bureau (“BBB”) National Programs’ Children’s Advertising Review Unit (“CARU”), has issued revised CARU Advertising Guidelines (the “Revised Guidelines”). The Revised Guidelines state that advertisers recognize that children have limited knowledge and sophistication, and as such their ability to evaluate the credibility of advertising is limited. It is within this context that the Revised Guidelines seek to ensure that advertising directed to children is not deceptive or inappropriate. The Revised Guidelines apply to advertising content targeting children under the age of 13. Read More ›

CARU Refers Genesis Toys, Maker of Cayla “Connected” Doll to FTC

The Children’s Advertising Review Unit (“CARU”) recently referred the maker of “My Friend Cayla Party Time” children’s doll and its related “My Friend Cayla App” owned and operated by Genesis Toys to the FTC after the company did not respond to CARU’s initial privacy inquiry. Read More ›

CARU Considers Disclosures in Children’s Advertising

In two recent decisions, CARU considered children’s “bead” art playsets and reinforced that advertisers must clearly disclose information about what products are included in the initial purchase, and avoid creating the impression that a product can perform in a manner that it cannot. Read More ›

A Good Disclaimer Can’t Save a Deceptive Ad

CARU recommends modification to advertising despite disclaimer Read More ›

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