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Advertising Law Blog
The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.
Showing 5 posts in CBBB.
NAD Examines Blue Apron’s “Canceling Meals is Easy” Claim
The National Advertising Division of the Council of Better Business Bureaus (“NAD”) recently reviewed claims made by subscription-based meal kit company Blue Apron related to its subscription cancellation process. In doing so, NAD has provided additional guidance as to what is expected from companies that enroll customers in automatically renewing continuity programs from a self-regulatory perspective. Read More ›
NAD Recommends Discontinuance of Aleve’s “Proven Better on Pain than Tylenol” Claims
The National Advertising Division of the Council of Better Business Bureaus (“NAD”) recently recommended that Bayer Healthcare LLC (“Bayer” or the “advertiser”) discontinue particular comparative superiority claims for Aleve, including “Proven Better on Pain than Tylenol,” following a challenge by Johnson & Johnson Consumer Inc., maker of Tylenol products. The decision shows the scrutiny NAD will give to broad and unqualified superior efficacy claims. Read More ›
BBB Launches AdTruth Consumer Reporting Service
Better Business Bureau (“BBB”) recently announced the launch of its new consumer reporting service, “BBB AdTruth,” an online tool via which consumers can report advertisements they believe to be fraudulent, confusing or unsubstantiated. Upon such reporting, BBB advertising review specialists will investigate and assess the particular ad’s truthfulness. Read More ›
New Leadership at NAD in the Near Future
Lee Peeler, the President and CEO of the Advertising Self-Regulatory Council (ASRC) and Executive Vice President, National Advertising, Council of Better Business Bureaus (CBBB) recently announced that Andrea Levine, who has headed NAD for 20 years, is set to retire. Read More ›
Final DMA Webinar re: New Behavioral Ad Self-Regulatory Guidelines 10/28
In connection with the recently announced self-regulatory guidelines for behavioral advertising, the DMA has been holding informational Webinars for its members. Read More ›