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Final DMA Webinar re: New Behavioral Ad Self-Regulatory Guidelines 10/28

In connection with the recently announced self-regulatory guidelines for behavioral advertising, the DMA has been holding informational Webinars for its members.

In connection with the recently announced self-regulatory guidelines for behavioral advertising, a joint initiative of groups including the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the Direct Marketing Association (DMA) and the Interactive Advertising Bureau (IAB) in conjunction with the Council of Better Business Bureaus (CBBB), the DMA has been holding informational Webinars for its members. The final such event is this coming Thursday, October 28th, from 9-10:30 a.m. Eastern time. For information and to register, go to http://www.the-dma.org/virtualseminars/oba/. For more information about the regulatory and other requirements of online behavioral advertising, please contact the attorneys of our Internet law practice.

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