Posts tagged SMS messaging.
On September 1, 2025, Texas’s amended telemarketing law became effective. It significantly broadened the state's rules by explicitly adding text messages (SMS), multimedia messages (MMS) and other electronic communications into the definition of “telephone solicitation.” The law, amended through Senate Bill SB 140, does not change the consent requirement for telemarketing but in addition to expanding the registration requirements, it establishes harsher penalties for violations compared to the federal Telephone Consumer Protection Act (TCPA). Because the law contains a private right of action, we are expecting a sharp increase in consumer lawsuits in Texas.