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Straight Talk on Direct Marketing Law

Regulatory agencies such as the Federal Trade Commission (FTC) and state attorneys general oversee the activities of direct marketers, including the creation and distribution of direct mail, telemarketing, infomercials, banner ads, pay-per-click ads, email marketing and package and magazine inserts.

Olshan’s direct marketing attorneys work with clients engaged in direct marketing activities to help ensure that their advertising claims are substantiated and that they are reasonably complying with applicable advertising laws, including those governing telemarketing, data collection and usage, and privacy.

Andrew Lustigman brings significant experience in the direct marketing channel. As Chambers USA reported, clients tout: "He's the one guy in the industry I'd go to. Every single issue in advertising, compliance, litigation, whatever — he does it all, and he does it well."

Increasingly, the FTC has been seeking to hold suppliers of direct marketers liable, particularly telemarketers, if they knew or should have known that their clients were violating the law. Therefore, we also represent list brokers and list managers, order fulfillment facilities, payment processors, and other industry suppliers in establishing best practice standards and defending regulatory inquiries.

Contact one of our advertising attorneys for assistance with your direct marketing:

Andrew Lustigman Email
Sheldon Lustigman Email
Scott Shaffer Email
   

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