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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Retailer Agrees To Eight-Figure Settlement Over Text Messaging Campaign

Abercrombie & Fitch sent text message to cell phone’s prior owner Read More ›

Massachusetts District Court Dismisses Class Action Alleging Deceptive Pricing by Kohl’s

Retailers across the country have been facing  private class action lawsuits alleging that certain discount pricing practices constitute false advertising based on the allegation that the discount is fictitious.  Discount retailer, Kohl's, recently obtained dismissal of one such action. Read More ›

New EU-US Data Safe Harbor Agreement

Calmer seas are on the horizon for businesses transferring personal data from the EU to the U.S. as negotiators are reported to have agreed today to a new framework for data transfers. Read More ›

FTC Native Advertising Guidelines Will Likely Trigger Future Enforcement

The FTC’s Enforcement Policy Statement on Deceptively Formatted Advertisements and business guidance detailing the agency’s position with respect to native advertising reinforces advertisers’ obligation to be transparent and authentic.  Moreover, with the increasing prevalence of native ads, the FTC’s announcements likely will trigger enforcement actions in the not too distant future. Read More ›

Olshan Partner Tamara Carmichael Co-Authors Article in the World Trademark Review

Tamara Carmichael co-authored the U.S. portion of the article entitled “Supreme People’s Court is Evolving Attitude to letters of Consent.” Read More ›

Supreme Court Ends The Practice Of “Picking Off” Class-Action Plaintiffs

Justice Ginsburg suggests, but does not approve, a new strategy Read More ›

Lumosity Settles FTC Charges of Deceptive Advertising For Its “Brain Training” Program

Lumosity and FTC reach a settlement with regard to Lumosity’s Brain Training Program Read More ›

FCC: No Broadcaster Exception For Text Messages

FCC to treat text message senders differently from fax broadcasters Read More ›

Illinois Judge Certifies Enormous TCPA Class Against Yahoo

Yahoo facing liability to half a million text message recipients Read More ›