Stern Represents Nautica for Flagship Store in Soho
Today’s Women’s Wear Daily (subscription required) reported that Olshan client Nautica will be opening its first store in Manhattan in over a decade. Olshan partner Mitchell Stern represented Nautica. The store, which will open this week, is located at 101 Prince Street, directly between the Apple Store and J. Crew. Nautica currently operates only outlet stores in the U.S., and the Soho store represents the company’s re-entry into the full-price market here. WWD reports that the new store is part of the company’s re-positioning strategy, “Reimagine Nautica – Inspired by the Sea, Designed in the City” – and that it will carry higher-priced Nautica merchandise including women’s wear.