False Advertising Litigation: Affirmative Challenges, Defense Strategies, and Risk Mitigation

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, will deliver a presentation for a myLawCLE webinar entitled “False Advertising Litigation: Affirmative Challenges, Defense Strategies, and Risk Mitigation” on January 14 from 1:00 P.M. - 3:10 P.M. EST. Andy and Barry Benjamin, Chair of the Advertising and Marketing Group at Kilpatrick Townsend & Stockton LLP, will dive deep into the latest trends and case law shaping false advertising disputes, including the interplay between federal and state regulations, Lanham Act claims, substantiation requirements, comparative advertising and enforcement priorities by the FTC and NAD. Topics of discussion will include: plaintiff side pre-litigation strategies and alternatives to consider; plaintiff considerations in choice of forum, developing the complaint and satisfying the varying burdens of proof; defendant side substantiation considerations, including pre-campaign and internal game-planning, puffery v. claims substantiation; and more.

You can register for the CLE webinar here.