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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Photo of Advertising Law Blog Sheldon S. Lustigman slustigman@olshanlaw.com View Bio

Showing 7 posts by Sheldon S. Lustigman.

FDA Seeks to Redefine what “Healthy” Actually Means

What the FDA considers “healthy” remains a major source of contention. The FDA has started a public process to redefine the “healthy” claim on food labeling to update existing food choices which will hopefully bring clarity to the issue. Read More ›

FDA Announces Amendment to Domestic and Foreign Food Facility Registration

A Final Rule has been issued by the FDA amending its regulations for registration of foreign and domestic food facilities. Read More ›

FDA Permits Limited Use of the Term “Healthy”On Food Labels

FDA issued letters to KIND, LLC over its use of the terms "healthy and tasty" in connection with its listing of product ingredients. Read More ›

Direct Marketers and Suppliers Targeted By Iowa

Direct marketers have long been the focus of the Iowa Attorney General’s office. This scrutiny has now expanded to focus on companies that provide goods or service to marketers, particularly involving psychic or sweepstakes-related promotions. While many believe this scrutiny to be misplaced, suppliers nevertheless need to be vigilant with respect to their business practices with respect to their clients’ marketing practices. Read More ›

FTC Jewelry Guide Roundtable Held

On June 19, 2013, the Federal Trade Commission (FTC) held an industry roundtable in Washington, D.C. to discuss potential revisions to its Jewelry Guides. Read More ›

FTC POM Wonderful Decision Clarifies and Eases Substantiation Standards Required of Advertisers of Nutritional Products

In a 345-page Initial Decision by the Chief Administrative Law Judge, the FTC's complaint against POM Wonderful LLC (POM) and its principals was upheld to the extent that the company had claimed that its products would treat, prevent or reduce the risk of heart disease, prostate cancer and erectile dysfunction because these claims were not supported by sufficient competent and reliable evidence. Read More ›

FTC Business Opportunity Rule Poses New Challenges For Marketers

The FTC has approved a new Business Opportunity Rule that will be effective March 1, 2012. The Rule is intended to replace the original 1978 Trade Regulation Rule. Read More ›

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