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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 15 posts by Mary L. Grieco.

Trademark Fee Reductions Can Assist With More Effective Trademark Portfolio Management

In today’s global marketplace, it is more important than ever to make sure your brand is protected around the world. Failing to do so could prevent you from entering a key marketplace, or even worse, could allow an unscrupulous individual to create a business in another country that directly mimics your business. One of the first steps in protecting your brand is obtaining trademark protection in countries in which you do business or intend to do business. Unfortunately, this can be an expensive endeavor for brand owners as trademark protection is territorial and, with very few exceptions, must be handled on a country-by-country basis. Each country will have its own governmental filing fees, and the filings will generally need to be handled by an attorney who is licensed to practice in that country. Read More ›

Law360 Quotes Mary Grieco on Staying Compliant with New Online Advertising Privacy Laws

Intellectual Property partner Mary Grieco was quoted in a recent Law360 article (subscription required) on the prevalence of recent federal and state laws, like California’s Consumer Privacy Act and a U.S. Senate proposal to create a national “Do Not Track” registry, designed to increase the public’s control over the use and sale of its personal information. Read More ›

IP Implications of the UK Withdrawing from the EU

The United Kingdom voted to withdraw from the European Union; since a member state of the EU has never withdrawn from the EU before, the implications and how this will affect intellectual property rights in the UK, is uncertain. Read More ›

New Generic Domain Name Extensions Are Set To Be Launched This Year

Trademark Owners Should Act to Register Their Trademarks with the Trademark Clearinghouse. Read More ›

The Importance of a Writing

If I pay for something, I own it, right? With most everything in the world, that is true, and it seems logical. When it comes to copyrights, however, the law and logic do not always agree. Read More ›

Humphrey Bogart and the Trenchcoat

A movie-still from the final scene of Casablanca us at the heart of recently-filed lawsuits in New York and Los Angeles between Burberry and the heirs of Humphrey Bogart.  Read More ›

New Domain Names for Global NGO Community

Also by Nina Krauthamer*

Applications for new .NGO and .ONG domain extensions, reserved exclusively for charities, non-profits and NGOs, may be available as early as January 2013. Read More ›

How Far Can a Trademark Go?

A trademark is often a company's most valuable asset. It is what distinguishes a company's products or services from that of its competitors, and many times, consumers will make their purchasing decisions based on the goodwill of a particular brand. For that reason, it is not unusual for a company to have a knee-jerk reaction to challenge another company's use or ownership of the identical mark. Read More ›

Use of Albert Einstein Image May Be Violation of Right of Publicity

In 2010, General Motors used an image of Albert Einstein in an ad for its Terrain vehicle. The image, which GM licensed from Getty Images, depicted Einstein's head on a muscular, shirtless body with an "e=mc2" tattoo. Read More ›

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