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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 17 posts by Mary L. Grieco.

Lost In Translation?

In today’s global marketplace, it is more important than ever for a brand owner to be aware of international considerations while building and marketing the brand in the United States. There are many similarities in the laws across the various jurisdictions in the world, although there are also significant differences, and a brand owner can run into serious or unintended consequences when expanding the brand into other countries. Brand owners should not assume that activities permitted or appropriate in the United States are also permitted and appropriate elsewhere. Many of these issues were discussed recently in Moscow at a conference of international intellectual property lawyers at which I presented, as the United States representative, on a panel entitled “Brand Protection Strategy in the United States and Russia.” The conference was a commemoration of the 60th anniversary of the Russian law firm Gorrodissky & Partners. Read More ›

California Attorney General Issues Draft Regulations in Regard to the California Consumer Privacy Act (CCPA)

California’s onerous privacy regulations will soon be in effect. Unless exempted, businesses that collect personal data from residents of California need to make sure they are in compliance with the California Consumer Privacy Act, California Civil Code §§1798.100-1798.199 (“CCPA”) by January 1, 2020. If you have not yet done so, we urge you to take appropriate steps now to avoid potential liability for failure to comply with this new law. Read More ›

Trademark Fee Reductions Can Assist With More Effective Trademark Portfolio Management

In today’s global marketplace, it is more important than ever to make sure your brand is protected around the world. Failing to do so could prevent you from entering a key marketplace, or even worse, could allow an unscrupulous individual to create a business in another country that directly mimics your business. One of the first steps in protecting your brand is obtaining trademark protection in countries in which you do business or intend to do business. Unfortunately, this can be an expensive endeavor for brand owners as trademark protection is territorial and, with very few exceptions, must be handled on a country-by-country basis. Each country will have its own governmental filing fees, and the filings will generally need to be handled by an attorney who is licensed to practice in that country. Read More ›

Law360 Quotes Mary Grieco on Staying Compliant with New Online Advertising Privacy Laws

Intellectual Property partner Mary Grieco was quoted in a recent Law360 article (subscription required) on the prevalence of recent federal and state laws, like California’s Consumer Privacy Act and a U.S. Senate proposal to create a national “Do Not Track” registry, designed to increase the public’s control over the use and sale of its personal information. Read More ›

IP Implications of the UK Withdrawing from the EU

The United Kingdom voted to withdraw from the European Union; since a member state of the EU has never withdrawn from the EU before, the implications and how this will affect intellectual property rights in the UK, is uncertain. Read More ›

New Generic Domain Name Extensions Are Set To Be Launched This Year

Trademark Owners Should Act to Register Their Trademarks with the Trademark Clearinghouse. Read More ›

The Importance of a Writing

If I pay for something, I own it, right? With most everything in the world, that is true, and it seems logical. When it comes to copyrights, however, the law and logic do not always agree. Read More ›

Humphrey Bogart and the Trenchcoat

A movie-still from the final scene of Casablanca us at the heart of recently-filed lawsuits in New York and Los Angeles between Burberry and the heirs of Humphrey Bogart.  Read More ›

New Domain Names for Global NGO Community

Also by Nina Krauthamer*

Applications for new .NGO and .ONG domain extensions, reserved exclusively for charities, non-profits and NGOs, may be available as early as January 2013. Read More ›

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