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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 59 posts from 2014.

The importance of clear and conspicuous disclosures in national advertising and social media campaigns

The sufficiency of the advertisements should be evaluated by analyzing whether they pass the four P’s test. Read More ›

Privacy Groups Tells FTC That Topps’ Ring Pop Contest Violated COPPA

Complaint says Ring Pop promotion violated children’s privacy law, serves as an important reminder of COPPA. Read More ›

Legal Pitfalls in Utilizing Intellectual Property in Social Media

Ascertaining whether the appropriate rights have been secured need to be carefully considered, even if the marketer is seeking to act in real time. Read More ›

Eleventh Circuit Expands TCPA Definition of “Sender” Beyond Usual Understanding of That Term

Court rules that a person does not have to actually send a fax in order to be considered the legal sender. Read More ›

Shaffer Comments on FCC’s TCPA Order in Law360

FCC clarifies a confusing TCPA provision, leaving businesses hoping for clarity on other points. Read More ›

TCPA: The Right Consent for the Right Message

Compliance with the TCPA consent requirements remains a daunting task fraught with peril.  Read More ›

Lustigman Discusses Social Media Issues on The Peter Tilden Show

Andrew Lustigman discusses legal issues and recent cases in social media. Read More ›

Recent Cases Highlight the Need at a Minimum to Carefully Review Underlying Substantiation Provided by a Supplier

As typically the consumer facing entity, the manufacturer has potential exposure from regulators and consumers alike for disseminating potentially unsupported claims. Read More ›

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