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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 55 posts from 2011.

FTC Business Opportunity Rule Poses New Challenges For Marketers

The FTC has approved a new Business Opportunity Rule that will be effective March 1, 2012. The Rule is intended to replace the original 1978 Trade Regulation Rule. Read More ›

Facebook Reaches a Settlement with the FTC Regarding Its Privacy Policies

Facebook has agreed to settle FTC claims that it deceived consumers by telling them they could keep their information on Facebook private, and then repeatedly allowing the information to be shared publicly. Read More ›

Supreme Court Hears Oral Arguments On TCPA Case

The Chief Justice of the United States Supreme Court, John Roberts remarked, "this is the strangest statute I have ever seen." He was talking about the Telephone Consumer Protection Act, or TCPA. Read More ›

NAD Approves of Using Promotions to Solicit Facebook "Likes" and Recommends that "Free Claim" Be Modified

In response to a challenge by 1-800 Contacts, Inc., the NAD has recommended that Coastal Contacts, Inc. discontinue an "up to 70 percent" savings claim and modify advertising that promoted "free" products. Read More ›

Legal Issues Involving Social Media Marketing

Complimentary Webinar Read More ›

FTC Seeking Public Comments In Review Of Textile Labeling Rules

The FTC is seeking comments on the benefits and cost of the Textile Labeling Rules, as well as other issues. Read More ›

California Class Action Belatedly Dismissed in Favor of Arbitration

By now, any company that provides consumers with terms and conditions covering the terms of sale should be aware of the Supreme Court's recent decision in AT&T Mobility LLC v. Concepcion. That decision, issued earlier this year, enforced an arbitration clause and a class action waiver provisions to prevent dissatisfied consumers from filing class actions or even suing at all. Read More ›

FTC Seeks Comments On Amending The Mail Or Telephone Order Sales Rule

As part of its ongoing review of FTC rules and guides, the FTC is seeking public comment on proposed amendments to its Mail or Telephone Order Merchandise Rule. Read More ›

Amazon's Kindle Fire Tablet Raises Potential Privacy Concerns

Kindle Fire's unusual Web browser, called Amazon Silk, is" cloud-accelerated," and raises concerns. Read More ›

Anti-Counterfeiting Seminar At Olshan

"It's Fugazi: Assessing Your International Criminal and Civil Enforcement Options" Read More ›

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