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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 5 posts from July 2010.

T-Mobile Florida Attorney General Mobile Content Settlement Announced

Florida Attorney General Bill McCollum has reached an agreement with T-Mobile concerning unauthorized billing for third-party charges on consumers' mobile phone bills. Read More ›

FTC Expands Claim Substantiation Requirements in Two Settlements

In two recent settlements announced the same day, the Federal Trade Commission has expanded the type of substantiation required for a marketer making certain health claims. Read More ›

Why is Mobile Industry So Susceptible to Shakedowns?

The Mobile Marketer article "Why is the mobile industry so susceptible to shakedowns?discusses some of the reasons why the mobile industry is facing so many different kinds of lawsuits, ranging from patent infringement to consumer protection issues. Read More ›

Sweepstakes and Contests: All You Need to Know For Legal Compliance

In the Global Business & Legal Seminars continuing legal education (CLE) seminar "Sweepstakes and Contests: All You Need To Know for Legal Compliance" Andrew B. Lustigman and Adam Z. Read More ›

The Mobile Marketer Article Americans Want to Move Toward an Opt-in Paradigm

Panelist highlights the struggles marketers are facing in complying with the laws governing this channel. Read More ›

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