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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 13 posts from May 2010.

FTC Extends Deferral of Red Flags Enforcement - December 31, 2010

The Federal Trade Commission announced that it is further extending its deferral of enforcement of the Identity Theft Red Flags Rule through December 31, 2010... Read More ›

Overcoming Legal Hurdles of Mobile Marketing

Mobile marketing is different from any other form of marketing because it requires express consent, or opt-in, from consumers to be able to contact them. Read More ›

Am I Liable for a Blogger's Review of My Products?

Why should companies care about claims being made about their products in social media? Read More ›

Class Action Lawsuit Over New England Patriots' Cheating Is Dismissed

A class-action lawsuit filed by a football fan angered over one team's documented cheating has been dismissed on the basis that the fans did not suffer any loss by watching an NFL game that was not played according to the rules. Read More ›

Senator Rockefeller Introduces Legislation Banning Certain Internet Sales Practices

On May 19, 2010, Senator Rockefeller (D-W. Va.), head of the Senate Commerce Committee, introduced draft legislation that would ban certain internet sales tactics and restrict others. Read More ›

20 Years Prison Sentence for Lack of Substantiation for Weight Loss Product

By Frank Hernandez*

Frank Sarcona of West Palm Beach, Florida, was recently sentenced to 20 years in prison by the Federal Court for the Southern District of Florida. Read More ›

Andrew Lustigman to present at the ACI 4th National Advanced Forum on Financial Services Marketing Compliance

On May 26, 2010, Andrew Lustigman will co-present at the ACI 4th National Advanced Forum on Financial Services Marketing Compliance on Alleviating Privacy Concerns Associated with Behavioral Targeting. Read More ›

Visa Bars Data Pass Account Sharing

Visa announced that it is placing restrictions on "data pass," in which a consumer's credit card information is shared to process for additional merchants who offer online upsells without the re-entry of credit card data. Read More ›

Illinois District Court Holds That Sending a Text Message Is a "Call" Under The Telephone Consumer Protection Act

By Frank Hernandez*

SMS text message marketers beware. Read More ›

New California Law Imposes Tougher Restrictions on Automatic Renewal and Continuous Service Offers Effective December 1, 2010: Plan Now

By Frank Hernandez*

An upcoming California law, taking effect on December 1, 2010, will be imposing tougher restrictions on those who offer services with automatic renewals or on a continuous basis. Read More ›

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