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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 8 posts from March 2010.

LifeLock Settles Charges by the FTC and 35 States That Identity Theft Prevention and Data Security Claims Were False

On March 9, 2010 the identity theft protection service, LifeLock, settled charges made by the Federal Trade Commission and 35 states alleging that the company made false claims. Read More ›

Why the Google-Italy Privacy Case Matters to Your Business

On February 24, after a case lasting more than two years, an Italian court convicted three Google executives, including its global privacy counsel Peter Fleischer, of criminal invasion of privacy, and sentenced the men to six months in jail (although the sentences were automatically suspended under Italian law). Read More ›

More States Try to Get In On "Amazon Tax"

New York led the way with its "Amazon Tax," which extended "nexus" for sales tax purposes to the 3rd party affiliates who referred deals to Amazon.com via its Associates Program, leading to a lawsuit from Amazon and other retailers. Read More ›

Jonathan Ezor on Social Media Legal Issues

Businesses are facing new legal and other risks as they explore and exploit social media such as Facebook and Twitter as well as an increasingly mobile workforce. We cover many of these in our firm's blog. Read More ›

Do's and Don'ts of Mobile Marketing Law

A panel of lawyers discussed important issues for every mobile marketer during the "Legal Dos and Don'ts" panel at Mobile Marketing Day, hosted last week by Mobile Marketer and the Direct Marketing Association. Read More ›

Colorado Passes Two Restrictive DM Taxes

The state of Colorado recently passed two laws which apply to the direct marketing industry. One applies particularly to out of state sellers who do not collect and remit Colorado sales tax. Read More ›

Dannon Settles Class Action Challenging "Clinically" and "Scientifically" Proven Health Claims For $45 Million

The Dannon Company recently settled a Northern District of Ohio class action, which is being characterized as one of the largest settlements of a food false advertising case. Read More ›

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