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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 80 posts from 2010.

Iowa AG Sues Trilegiant Buying Club

Iowa Attorney General filed a consumer fraud lawsuit against Trilegiant Corporation, alleging that the company unfairly and deceptively charged Iowans for memberships in discount buying clubs or other programs, in many cases without consumers' knowledge. Read More ›

Facebook Changes Approval Requirement

Facebook announced on December 1, 2010, significant revisions to its Promotions Guidelines that may potentially expand the ability of advertisers to utilize this important marketing channel to conduct promotions. Read More ›

Florida Settles with Rebate Promoters

The Florida Attorney General reached a settlement with, Systemax, and its subsidiaries, Tigerdirect, and Onrebate, over allegations the companies failed to pay advertised rebates to consumers. Read More ›

FTC's Proposed Revisions to "Green Guides" -- Deadline for Comments December 10, 2010

In October 2010, the FTC issued its proposed revisions to its Guides for the Use of Environmental Marketing Claims, commonly known as the "Green Guides." Read More ›

Guidelines for Contests on Twitter

Businesses, organizations, and even some creative individuals have hosted contests through their Twitter profile. Contests on Twitter may offer prizes for tweeting a particular update, for following a particular user, or for posting updates with a specific hashtag. Read More ›

Connecticut Attorney General And Others Challenge BBB Rating System

In response to a controversial business practice by the Better Business Bureau (BBB), in which higher grades are given to businesses that pay for accreditation, Connecticut Attorney General, Richard Blumenthal, has threatened to take legal action. Read More ›

Andrew Lustigman Speaking at this Year's PMA Law Conference

Andrew Lustigman will speak at the 32nd Annual Promotion Marketing Law Conference in Chicago, IL on November 17-18, 2010. Read More ›

Split Decision in Appeal of NY "Amazon Tax" Case

On November 4, 2010, the Appellate Division (1st Department) of the New York State Supreme Court issued an opinion in the so-called Amazon Tax case. Read More ›

Mobile Marketing Law Update: The Hits Keep Coming

While mobile marketing continues to develop significantly given the primary importance consumers place on the devices coupled with their tremendous advances in technology, the law in this area continues to lag. Read More ›

California's Negative Option Law To Take Effect December 1, 2010

California's new auto renewal legislation takes effect on December 1, 2010. Read More ›

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