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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 7 posts from August 2009.

FTC Forbearance Policy on Pre-Recorded Voice Ends on August 31, 2009

Telemarketers who utilize pre-recorded voice messaging are reminded that the FTC's new enforcement policy prohibiting telemarketing sales calls that deliver pre-recorded voice messages unless the seller has previously obtained the recipient's signed written agreement to receive such calls from the specific company becomes effective September 1, 2009. Read More ›

BusinessWeek Blog: Opening the Roadblock: A Response to "Stuck in Legal"

Matt Blumberg, CEO of e-mail marketing firm ReturnPath, recently wrote a blog entitled "Stuck in Legal", where he bemoaned how the lawyers he works with seemed to be getting in the way of the business he's trying to do, especially when it comes to contracts. Read More ›

BusinessWeek Blog: Demystifying Legalese in Contracts, Part 1

One of the complaints frequently leveled against attorneys is that they speak, and write, a language foreign to all other people: legalese. Read More ›

BusinessWeek Blog: Privacy Policies: Not Just Cookiecutter

One of the biggest concerns among visitors to Web sites is how their personal information is going to be used. This isn't a new development; back in March of 2000, BusinessWeek did a cover story on Internet privacy, including a survey showing that the vast majority of users were either very or somewhat concerned about how their information would be used. Read More ›

Environmental Marketing Law Roundtable - San Francisco

The Intellectual Property Law Special Committee on Promotion & Marketing Law, chaired by Andrew Lustigman, proudly presents its Fall 2009 Environmental Marketing Law Update Roundtable on September 11, 2009 at 12pm - 1:30pm in San Francisco, California. Read More ›

BusinessWeek Blog: Lessons from Twitter DDOS Attack

On Thursday, August 6, 2009, the microblogging serviceTwitter was hit with a dedicated denial of service (DDOS) attack, an Internet-based effort that clogged and ultimately shut down Twitter's servers until the company could launch a defense. Read More ›

BusinessWeek Blog: The FTC's Red Flags Rule: Last Chance to Learn

The Federal Trade Commission recently announced that it was postponing the implementation of the Red Flags Rule from August 1, 2009 to November 1, 2009. Read More ›

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