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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 82 posts from 2009.

Facebook's New Promotions Guidelines

On November 4, 2009 Facebook issued new Promotions Guidelines which govern the publicizing or administering of any sweepstakes, contest, competition or other similar offering. Read More ›

Facebook New Sweepstakes Rules Restrict Certain Sweepstakes

As Facebook continues to evolve into a widely-popular medium that consumes our lives, so too are the restrictions on using the channel for promotional activities. Read More ›

Lustigman to Speak at ACI's 23rd National Advanced Forum on Advertising Law

Andrew Lustigman will be speaking at the American Conference Institute's 23 rd National Advanced Forum on Advertising Law, being held on January 26-27, 2010, in New York. Read More ›

Google Sues Marketer of "Google Money" Program

On December 7, 2009 Google filed a lawsuit against a U.S. company it alleges runs work-at-home scams that unnecessarily charge people's credit cards and spoof Google's brand name. Read More ›

Webinar on Blogging, Tweeting, Endorsing, and Disclosing: The New FTC Guides

On December 1, 2009, the FTC's newly revised Guides Concerning the Use of Endorsements and Testimonials in Advertising (http://www.ftc.gov/opa/2009/10/endorest.shtm) went into effect. Read More ›

Complimentary Webinar On The New FTC Testimonial and Endorsement Guidelines

Perhaps the most important development in advertising law in several decades, the FTC's recently revised Guides Concerning the Use of Endorsements and Testimonials in Advertising go into effect on December 1, 2009. Read More ›

Investigation Being Conducted Regarding the Online Marketing of Membership Clubs

The United State Commerce Committee has expanded its investigation into e-commerce companies which present membership club enrollment offers to their online customers and have the customers agree to pass their customers' credit card or debit card numbers to enroll in the membership club. Read More ›

NY Refund Policy Law To Take Effect

Retailers with stores in New York should take note that effective November 25, 2009, an amendment to the state's existing refund policy law takes effect. Read More ›

BusinessWeek Blog: Your Site, Others' Misbehavior: The Two U.S. Safe Harbor Laws

One of the most valuable features of the Web as a business medium is interactivity, the ability of a company to create a dialog with its customers (current and future) via the Web site. Read More ›

FTC Extends Enforcement Deadline for Identity Theft Red Flags Rule

The Federal Trade Commission is once again delaying enforcement of the "Red Flags" Rule from November 1, 2009 until June 1, 2010, for financial institutions and creditors subject to enforcement by the FTC. Read More ›

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