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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 8 posts from September 2006.

Court Sets New Restitution Parameters in FTC False Advertising Case

Following a trial this past summer, an Illinois federal court recently ruled for the Federal Trade Commission in its case against the marketers of the Q-Ray ionized bracelet. Read More ›

DMA to Phase Out TPS Consumer Registrations

On November 1, 2006, the DMA will discontinue all mail and most web-based consumer registrations for Telephone Preference Service (TPS). Consumers will be redirected to the Federal Trade Commission's Do Not Call Registry instead. This was first reported in AdvertisingLawBlog on July 7, 2006. Read More ›

Dateline Infomercial Expose Highlights Need For Due Diligence

On Friday, September 15, 2006, NBC's Dateline aired a one-hour expose on creating an infomercial for a bogus product. Click here for the transcript, which is a must read for anyone in the advertising community. Read More ›

Internet Gambling and Fantasy Leagues Come Under Fire

Internet gambling and on-line fantasy leagues have recently come under attack by a variety of sources, including federal and state authorities as well as a private individual. These actions are yet another warning that games that require an entry fee and provide a monetary reward to the winner remain a high risk proposition. Read More ›

Sheldon Lustigman to Present "Legal Liabilities of List Owners, List Brokers and List Managers"

On Monday, October 16, 2006, Sheldon Lustigman will be sharing his insight on the risks and exposure those in the list industry share in the current regulatory environment. Read More ›

Michigan AG Settles With Citizens For Wildlife Conservation Over Sweepstakes

The Michigan Attorney General announced a settlement regarding the "Save Our Heritage Sweepstakes" that had been operated by the Citizens for Wildlife Conservation. Read More ›

Grass Roots Do Not Mail Campaign Threatens Direct Marketers

The Washington Post reports that the Center for a New American Dream http://www.newdream.org/ is promoting October 1-7th as "Junk Mail Awareness Week". The principle behind the week is purported environmental concerns regarding direct mail, particularly catalogs. Read More ›

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