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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 6 posts from July 2006.

Ckrush Digital Media Inc. Launches

Ckrush Digital Media Inc. launched "LiveMansion the Movie", the first feature film by an online community - starring and directed by its members. Read More ›

E-mail Marketing: Recent Legal Developments in U.S. and Abroad

E-mail marketing remains a hot topic for both legislators and law enforcement officials. One recent development involved an update to an existing anti-spam law in Florida. Read More ›

Arrest of Online Gambling Executive Latest Salvo in War on E-Betting

On July 17, 2006, U.S. prosecutors announced that they had arrested David Carruthers, the CEO of BetOnSports, at Dallas-Fort Worth International Airport. Read More ›

Advertising Agencies and Their Executives Caught In Internet Gambling Crackdown

On July 17, 2006, U.S. prosecutors announced that they had arrested David Carruthers, the CEO of BetOnSports, PLC at Dallas-Fort Worth International Airport. BetOnSports is a publicly traded widely advertised online gambling portal that owns a number of offshore Internet Sports books and casinos. BetOnSports counts U.S. bettors as the overwhelming majority of its customers. The federal government has taken the position that "commercial gambling across state and international borders is a crime." Read More ›

Portal Affiliate Click Fraud: A Growing Problem

Click fraud continues to present a growing problem for search engines and their advertisers, because Google, Yahoo and other web portals get paid each time someone clicks on advertising links displayed on a search engine result regardless as to whether a sale or legitimate lead is generated. Read More ›

DMA Abandons TPS

The DMA announced that yesterday that it was ending enrollments in its telephone preference service (TPS) The TPS was a laudable industry alternative - initiated way back in 1985 - to deal on an self-regulatory basis with persons who did not want to receive telemarketing calls. Read More ›

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