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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 5 posts from May 2006.

Privacy Issues Continue to Dog Marketers

The Direct Marketing Association (DMA) issued its report today on its Ethics Committee actions for the first quarter of 2006. The Ethics Committee is a self-regulatory body that reviews direct marketing advertising and marketing programs for compliance with governing laws and DMA guidelines. Read More ›

Trust Can Be the Biggest Casualty of Data Breaches

At the Privacy and Identity Theft: Protecting Your Company seminar on Long Island last week, the speakers (from the International Association of Privacy Professionals, the NAD and CA) spoke of many different issues, but one theme kept recurring: the damage to customer trust when information is lost by or stolen from a company. Read More ›

Hundreds Arrested in Mass Marketing Fraud

Foreign fraudsters - watch out. The regulatory world continues to get more organized on combating global frauds. This week authorities in five countries arrested 565 people in fraud schemes that netted more than $1 billion. Read More ›

Recording Industry Sues Satellite Radio Maker

The recording industry, in its never-ending quest to halt technological advances that enable the transfer or copy of music, filed suit last week against XM Satellite Radio over a new device that allows listeners to store digital copies of their favorite songs in their XM radio players. Read More ›

Spam Filters and Blocklists: Dealing with False Labeling

The New York Times ran an interesting article this past Sunday (free registration required) about the ongoing battle between unsolicited commercial bulk e-mailers (aka spammers) and the software and service companies that provide tools to keep unwanted messages out of user e-mailboxes. Read More ›

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