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The Precarious Nature of ‘Like-Gating’ Promotions

A recent Facebook change is just another reminder that brands need to be aware of the traditional legal rules governing promotional marketing, as well as the social media terms and policies.

"The precarious nature of ‘like-gating’ promotions," written by Andrew Lustigman and published by Inside Counsel, reviews recent changes to Facebook's policy on like-gating, discusses the new policy's connection to the recent updates that the FTC made to its Endorsement Guides and offers points to consider when structuring a social media promotion.

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