Safia A. Anand

Safia A. Anand practices in the areas of Brand Management and Protection, Intellectual Property (IP), Advertising, Marketing and Promotions, and Privacy and has extensive experience across a broad range of industries, including fashion, cosmetics, jewelry, children's products, housewares, financial services, food, restaurant, entertainment, general consumer goods, pharmaceuticals and software.

Safia’s practice focuses on the development, expansion and protection of brands, representing clients across a wide variety of industries, including, fashion, cosmetics, jewelry, children’s products, housewares, food, restaurant, entertainment, general consumer goods, financial services, pharmaceuticals and software. Her experience includes managing domestic and international trademark portfolios of all sizes, counseling clients with regard to the selection, filing, maintenance and enforcement of trademarks and copyrights throughout the world, advising clients with regard to advertising and protection of their brands, handling trademark opposition and cancellation proceedings before the TTAB, UDRP proceedings, and intellectual property enforcement matters.  Safia also has experience with intellectual property litigation, including trademark, copyright and trade dress infringement, right of publicity, anti-counterfeiting and false advertising matters. 

Safia handles a wide variety of intellectual property, brand management and advertising agreements, including, licenses, IP assignment agreements, influencer agreements, advertising agreements, co-existence agreements, collaboration agreements, website development agreements, manufacturing agreements, and distribution agreements.  She also has significant experience in handling IP due diligence in financial transactions, as well as handling the transfer of the intellectual property related to those transactions. 

Safia has broad experience counseling clients with regard to their advertising and privacy needs, including in connection with their website, social media advertising, and in reviewing advertising and promotional materials to help ensure compliance with substantiation and regulatory requirements.  Safia advises clients about developments in consumer protection laws, including in connection with social media marketing, testimonials and endorsements, privacy and negative option marketing.

Safia has published articles and spoken on various topics throughout her career, including, in connection with intellectual property law, advertising law, and the use of intellectual property in social media marketing.

Prior to joining Olshan, Safia was an associate in the Intellectual Property Departments of Dreier LLP and Gursky & Partners LLP.

Professional & Community Affiliations

New York City Bar Association

International Trademark Association

Press Releases