Practice Areas
Honors
- Safia has been recognized as a "Key Lawyer" in The Legal 500 U.S. in Media, technology and telecoms – Advertising and Marketing, for 2020
- Safia was named to the New York Metro Super Lawyers list, a Thomson Reuters lawyer rating, since 2020
- Safia was named for inclusion to the New York Super Lawyers Rising Stars list, a Thomson Reuters lawyer rating service for lawyers under 40, from 2013-2017
Education
J.D., Brooklyn Law School, 2002
- Assistant Managing Editor, Journal of Law and Policy
- First Place, Nathan Burkan Memorial Competition, 2001
- Second Place, NYSBA Intellectual Property Section Writing Competition
- Co-Founder and Co-President, Brooklyn Entertainment Law Society
B.A., with honors, Lafayette College, 1999
Bar & Court Admissions
- New York
- U.S. District Court for the Southern District of New York
- U.S. District Court for the Eastern District of New York
Safia’s practice focuses on the development, expansion and protection of brands, representing clients across a wide variety of industries, including, fashion, cosmetics, jewelry, children’s products, housewares, food, restaurant, entertainment, general consumer goods, financial services, pharmaceuticals and software. Her experience includes managing domestic and international trademark portfolios of all sizes, counseling clients with regard to the selection, filing, maintenance and enforcement of trademarks and copyrights throughout the world, advising clients with regard to advertising and protection of their brands, handling trademark opposition and cancellation proceedings before the TTAB, UDRP proceedings, and intellectual property enforcement matters. Safia also has experience with intellectual property litigation, including trademark, copyright and trade dress infringement, right of publicity, anti-counterfeiting and false advertising matters.
Safia handles a wide variety of intellectual property, brand management and advertising agreements, including, licenses, IP assignment agreements, influencer agreements, advertising agreements, co-existence agreements, collaboration agreements, website development agreements, manufacturing agreements, and distribution agreements. She also has significant experience in handling IP due diligence in financial transactions, as well as handling the transfer of the intellectual property related to those transactions.
Safia has broad experience counseling clients with regard to their advertising and privacy needs, including in connection with their website, social media advertising, and in reviewing advertising and promotional materials to help ensure compliance with substantiation and regulatory requirements. Safia advises clients about developments in consumer protection laws, including in connection with social media marketing, testimonials and endorsements, privacy and negative option marketing.
Safia has published articles and spoken on various topics throughout her career, including, in connection with intellectual property law, advertising law, and the use of intellectual property in social media marketing.
Prior to joining Olshan, Safia was an associate in the Intellectual Property Departments of Dreier LLP and Gursky & Partners LLP.
Professional & Community Affiliations
New York City Bar Association
International Trademark Association
Media Mentions/News
- November 3, 2022
- October 10, 2022
- September 29, 2022
- February 24, 2022
- November 4, 2021
- October 1, 2021
- November 18, 2020
- November 5, 2020
- October 28, 2020
- July 22, 2020
- June 11, 2020
- December 10, 2019
- November 1, 2019
- June 11, 2019
- March 25, 2019
- November 9, 2018
- November 1, 2018
- August 24, 2018
- August 24, 2018
- July 25, 2018
- June 7, 2018
- November 1, 2017
- September 25, 2017
- September 20, 2017
- April 19, 2017
- March 30, 2017
- December 5, 2016
- October 7, 2016
- September 21, 2016
- September 19, 2016
- July 8, 2016
- May 10, 2016
- September 16, 2015
- March 5, 2015
- December 9, 2014
- September 23, 2014
- July 2, 2014
- June 5, 2014
- March 17, 2014
- February 3, 2014
- December 19, 2013
- October 16, 2013
- September 13, 2013
- September 4, 2013
- January 4, 2013
- October 31, 2012
- May 2, 2012
- March 11, 2011
- January 2, 2009
Speaking Engagements
- June 7, 2018
- November 15, 2017
- April 18, 2017New York
- October 27, 2016Audio Webinar
- May 10, 2016
- February 25, 2015New York, NY
- June 19, 2014Legal Affairs Committee, Brand Activation Association
- June 12, 2014American Bar Association, Section of Antitrust Law
- May 13, 2013ABA Section of Antitrust Law Consumer Protection Committee
- April 2013Promotion Marketing Association Legal Affairs Committee
Publications
- July 22, 2020The Legal 500
- June 11, 2019Luxury Daily
- March 25, 2019Luxury Daily
- September 19, 2016The New York Law Journal
- December 9, 2014Inside Counsel
Articles & Alerts
- October 2022
- April 2022
- March 2021
- October 2020
- May 2020
- November 2019
- August 2019
- May 2019
- January 2019
- July 2018
- March 2018
- October 2017
- June 2017
- March 2017
- November 2016
- May 2016
- February 2016
- October 2015
- May 2015
- June 5, 2014
- March 10, 2014
- July 23, 2013
Press Releases
- November 3, 2022
- September 29, 2022
- November 4, 2021
- October 1, 2021
- November 5, 2020
- October 28, 2020
- June 11, 2020
- November 1, 2019
- November 1, 2018
- November 1, 2017
- September 20, 2017
- September 21, 2016
- December 21, 2015
- September 16, 2015
- September 23, 2014
- September 13, 2013
- January 9, 2013
Advertising Law Blog