The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.
As part of our ongoing discussion about the best practices and risks involving privacy and use of customer and employee information, here are 10 resolutions for businesses and organizations that want to be responsible about privacy:
Community is one of the most powerful ways to build brand loyalty, and an online discussion can be a great way to establish and nurture such a community.
A lawsuit involving fantasy baseball is pending in the Eastern District of Missouri that could effect the way millions of baseball fans are able to enjoy the sport.
The cases of employee and customer data breaches (discussed in our earlier blog entry) continue to increase, and even those we knew about are getting worse.
Virgin Mobile recently announced a new program called SugarMama, which lets cell phone users earn one minute talking time by receiving text messages on their phones, then answering questions to prove they were alert to the content or by watching 30-second commercials on a computer. The company plans to make the SugarMama program available to Virgin Mobile users in a few weeks.
The Direct Marketing Association (DMA) issued its report today on its Ethics Committee actions for the first quarter of 2006. The Ethics Committee is a self-regulatory body that reviews direct marketing advertising and marketing programs for compliance with governing laws and DMA guidelines.
At the Privacy and Identity Theft: Protecting Your Company seminar on Long Island last week, the speakers (from the International Association of Privacy Professionals, the NAD and CA) spoke of many different issues, but one theme kept recurring: the damage to customer trust when information is lost by or stolen from a company.
Foreign fraudsters - watch out. The regulatory world continues to get more organized on combating global frauds. This week authorities in five countries arrested 565 people in fraud schemes that netted more than $1 billion.
The recording industry, in its never-ending quest to halt technological advances that enable the transfer or copy of music, filed suit last week against XM Satellite Radio over a new device that allows listeners to store digital copies of their favorite songs in their XM radio players.
The New York Times ran an interesting article this past Sunday (free registration required) about the ongoing battle between unsolicited commercial bulk e-mailers (aka spammers) and the software and service companies that provide tools to keep unwanted messages out of user e-mailboxes.