Advertising law Blog

Andrew Lustigman Authors Chambers Article “USA - Nationwide: An Advertising: Transactional & Regulatory Overview”

Andrew B. Lustigman — Thu, 04 Jun 2026 09:00:01 -0400

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, authored an article for Chambers and Partners entitled “USA - Nationwide: An Advertising: Transactional & Regulatory Overview.” In the article, Andy discusses how advertising regulation and enforcement in the United States are evolving under the current federal administration and why advertisers still face significant compliance risks despite changes at the federal level.

Andrew Lustigman Named a Leading Lawyer in Chambers USA Guide for Nineteenth Consecutive Year

Andrew B. Lustigman — Thu, 04 Jun 2026 09:00:02 -0400

Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group Andrew Lustigman has been named a Leading Lawyer in the Chambers USA 2026 Guide for Advertising: Transactional & Regulatory for the nineteenth consecutive year. Chambers has consistently recognized Andy since 2008 for providing clients with legal advice on a wide range of advertising concerns.

Olshan Branding Attorneys Speak at PLI’s Hot Topics in Advertising Law 2026

Andrew B. Lustigman, Scott Shaffer — Wed, 03 Jun 2026 09:00:03 -0400

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Advertising, Marketing & Promotions Group partner Scott Shaffer will participate in panel discussions as part of Practising Law Institute’s (PLI) Hot Topics in Advertising Law 2026 on June 10 in New York.

You Can’t Have It Both Ways – Taylor Swift Responds in Life of a Showgirl Infringement Case

Mary L. Grieco, Elizabeth Nunn (Branding Paralegal Supervisor) — Wed, 03 Jun 2026 09:00:04 -0400

In November 2025, Taylor Swift’s trademark application for "The Life of a Showgirl" received a rejection from the United States Patent and Trademark Office (USPTO) citing a prior registration for "Confessions of a Showgirl" trademark covering blogs, live performances, TV and movies in the name of a Las Vegas showgirl, Maren Wade/Flagg. Rejections of trademark applications based on citations of prior registrations are not uncommon in trademark applications and many may be overcome with the proper arguments. This matter is currently pending.

Barry Greenbaum Publishes Article in World Trademark Review on Building an AI Brand Audit Trail: What to Document, What to Keep, and Why It Matters

Barry M. Greenbaum — Tue, 02 Jun 2026 09:00:05 -0400

Olshan Intellectual Property and Brand Management & Protection partner Barry Greenbaum published an article in World Trademark Review (subscription required) entitled “Building the AI Brand Audit Trail: What to Document, What to Keep, and Why It Matters.” In the article, Barry explains why trademark teams using AI need a documented audit trail that shows human judgment throughout naming, clearance and design decisions and what documents to preserve.

Barry Greenbaum Publishes Article in Managing IP on AI’s Growing Role in Trademark Naming and Clearance

Barry M. Greenbaum — Fri, 29 May 2026 09:00:06 -0400

Olshan Intellectual Property and Brand Management & Protection partner Barry Greenbaum published an article in Managing IP (subscription required) entitled “AI’s Growing Role in Trademark Naming and Clearance.” In the article, Barry discusses how generative AI is reshaping trademark practice across naming, clearance workflows, design mark analysis and USPTO examination, and what in-house teams must do to manage associated risks.

DOJ and Illinois AG Target Alleged “Fake Local” Lead Generation Scheme in Home Services Industry

Scott Shaffer — Thu, 21 May 2026 09:00:07 -0400

The U.S. Department of Justice and the Illinois Attorney General recently filed a sweeping federal lawsuit against B.E.S.T. GDR, LLC d/b/a Premium Home Service and its CEO, alleging a nationwide false advertising and deceptive lead generation operation targeting consumers seeking home repair services. The case underscores increasing regulatory scrutiny of lead generation practices, online business listings and consumer reviews, particularly in the home improvement sector.

Andrew Lustigman and Barry Greenbaum Present IIPS CLE Webinar on Creative Content Production Using AI

Andrew B. Lustigman, Barry M. Greenbaum — Wed, 13 May 2026 09:00:08 -0400

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Intellectual Property and Brand Management & Protection partner Barry Greenbaum delivered a presentation for an International Intellectual Property Society (IIPS) CLE webinar entitled “Your AI Made a Great Ad. Your Lawyer has Questions!” on May 20 from 10:00 A.M. - 11:00 A.M. EST.

NEWSLETTER: Advertising, Marketing & Promotions - May 7, 2026

Thu, 07 May 2026 09:00:09 -0400

Click here for the May 7, 2026 Newsletter

Barry Greenbaum Publishes Article in Bloomberg Law on How AI Is Changing Trademark Creation, Clearance and Enforcement

Barry M. Greenbaum — Thu, 30 Apr 2026 09:00:10 -0400

Olshan Intellectual Property and Brand Management & Protection partner Barry Greenbaum published an article in Bloomberg Law entitled “AI Is Rewriting the Rules for Creating and Protecting Trademarks.” In the article, Barry discusses how AI is reshaping trademark strategy across the lifecycle, from name and logo generation to clearance, prosecution, monitoring and enforcement, with practical implications for legal teams and brand owners.