Advertising law Blog

Andrew Lustigman to Speak on Global IP Frontiers in AI-Generated Advertising and Social Media, Self-Promotion and Professional Ethics at IBA’s Annual Conference 2026 in Copenhagen

Andrew B. Lustigman — Thu, 10 Sep 2026 09:00:01 -0400

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, will chair the session “Artificial Intelligence and the Public Domain: Global IP Frontiers in AI-Generated Advertising” from 9:30 A.M. – 10:45 A.M. and will also participate in the session “Legal Marketing in the Digital Age: Social Media, Self-Promotion and Professional Ethics” from 2:30 P.M. – 3:45 P.M. on October 8 at the International Bar Association’s Annual Conference 2026, which will be held at the Bella Center in Copenhagen, Denmark, from October 4 – 9.

Andrew Lustigman and Barry Greenbaum Publish Article in Corporate Compliance Insights on Substantiating AI Claims

Andrew B. Lustigman, Barry M. Greenbaum — Tue, 08 Sep 2026 09:00:02 -0400

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, and Olshan Intellectual Property and Brand Management & Protection partner Barry Greenbaum published an article in Corporate Compliance Insights entitled “Substantiate Your AI Claims Before They Become AI-Washing Challenges.” In the article, Andy and Barry discuss how companies can substantiate AI related marketing claims, reduce AI washing risk and maintain support for claims as models, datasets and vendor tools evolve.

Andrew Lustigman to Speak on AI Advertising Trustworthiness at the Institute for Advertising Ethics’ (IAE) Elements of Intention: Trustworthy Advertising in the Age of AI Summit

Andrew B. Lustigman — Wed, 02 Sep 2026 09:00:03 -0400

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm’s Brand Management & Protection Group, will moderate the session “From Trust to Proof: Accountability, Assurance and Public Oversight” on October 12 from 12:20 P.M. – 1:00 P.M. at the Institute for Advertising Ethics’ (IAE) The Elements of Intention: Trustworthy Advertising in the Age of AI Summit in New York.

Mary Grieco, Morgan Spina and Rachel Gold Author California - Cookies & Similar Technologies Guidance Note for OneTrust DataGuidance

Mary L. Grieco, Morgan E. Spina, Rachel L. Gold — Tue, 01 Sep 2026 09:00:04 -0400

Chair of Olshan’s Intellectual Property Law Group and Co-Chair of the firm’s Brand Management & Protection Group Mary Grieco, Brand Management & Protection associate Morgan Spina and Corporate associate Rachel Gold authored a guidance note in OneTrust DataGuidance (subscription required) entitled “California - Cookies & Similar Technologies.” Focusing on cookies and similar tracking technologies under the California Consumer Privacy Act (CCPA), the article explains when cookies constitute personal information, when consent is required, how businesses must handle opt-outs and the risks associated with third-party tracking.

Nine Olshan Lawyers Recognized to The Best Lawyers in America 2027, Including Andrew Lustigman and Mary Grieco; Three Named as “Ones to Watch”

Andrew B. Lustigman, Mary L. Grieco — Thu, 20 Aug 2026 09:00:05 -0400

Olshan announced that nine of the firm’s lawyers have been recognized for inclusion in the 2027 edition of The Best Lawyers in America, including Andrew Lustigman and Mary Grieco, and three lawyers have been recognized to the “Ones to Watch” list.

Andrew Lustigman Publishes Article in Luxury Marketer entitled “New York State May Thwart Algorithm-Determined Surveillance Pricing Based on Individual Shopping Behavior”

Andrew B. Lustigman — Tue, 18 Aug 2026 09:00:06 -0400

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotions Group and Co-Chair of the firm's Brand Management & Protection Group, published an article in Luxury Marketer entitled, “New York State May Thwart Algorithm-Determined Surveillance Pricing Based on Individual Shopping Behavior.” The article discusses the New York Legislature's passage of the One Fair Price Act.

NEWSLETTER: Advertising, Marketing & Promotions - August 17, 2026

Mon, 17 Aug 2026 09:00:07 -0400

Click here for the August 17, 2026 Newsletter

Anthony Crawford Presents myLawCLE Webinar on AI Vendor Agreements: Liability-Shifting Clauses and the Insurance Exclusions That Compound Them

Anthony B. Crawford — Wed, 12 Aug 2026 09:00:08 -0400

Chair of Olshan’s Insurance Coverage Law Practice Anthony Crawford presented a myLawCLE webinar entitled “AI Vendor Agreements: Liability-Shifting Clauses and the Insurance Exclusions That Compound Them.”

Barry Greenbaum Publishes Article in Law360 on How PTAB’s Settled Expectations Framework Is Reshaping Amazon APEX Patent Disputes

Barry M. Greenbaum — Tue, 11 Aug 2026 09:00:09 -0400

Olshan Intellectual Property and Brand Management & Protection partner Barry Greenbaum published an article in Law360 entitled “How ‘Settled Expectations’ Affect Amazon’s Patent Program.” In the article, Barry examines how the U.S. Patent and Trademark Office’s evolving settled expectations framework may limit the availability of inter partes review for older patents and reshape strategy in Amazon Patent Evaluation Express, or APEX disputes.

Richard Quatrano Publishes Article in ManagingIP on the Hidden IP Risk in Technology M&A

Richard M. Quatrano — Fri, 07 Aug 2026 09:00:10 -0400

Olshan Counsel Richard Quatrano published an article in ManagingIP (subscription required) entitled, “Following the Chain of Title: The Hidden IP Risk in Technology M&A.” In the article, Richard explains why technology M&A buyers and sellers must verify written intellectual property assignments because gaps in the chain of title can undermine valuation, deal terms, and closing certainty.