Advertising law Blog

FTC Business Opportunity Rule Poses New Challenges For Marketers

Tue, 27 Dec 2011 09:00:01 -0500

The FTC has approved a new Business Opportunity Rule that will be effective March 1, 2012. The Rule is intended to replace the original 1978 Trade Regulation Rule.

Facebook Reaches a Settlement with the FTC Regarding Its Privacy Policies

Wed, 30 Nov 2011 09:00:02 -0500

Facebook has agreed to settle FTC claims that it deceived consumers by telling them they could keep their information on Facebook private, and then repeatedly allowing the information to be shared publicly.

Supreme Court Hears Oral Arguments On TCPA Case

Scott Shaffer — Tue, 29 Nov 2011 09:00:03 -0500

The Chief Justice of the United States Supreme Court, John Roberts remarked, "this is the strangest statute I have ever seen." He was talking about the Telephone Consumer Protection Act, or TCPA.

NAD Approves of Using Promotions to Solicit Facebook "Likes" and Recommends that "Free Claim" Be Modified

Tue, 22 Nov 2011 09:00:04 -0500

In response to a challenge by 1-800 Contacts, Inc., the NAD has recommended that Coastal Contacts, Inc. discontinue an "up to 70 percent" savings claim and modify advertising that promoted "free" products.

Legal Issues Involving Social Media Marketing

Andrew B. Lustigman — Mon, 21 Nov 2011 09:00:05 -0500

Complimentary Webinar

FTC Seeking Public Comments In Review Of Textile Labeling Rules

Andrew B. Lustigman — Fri, 04 Nov 2011 09:00:06 -0400

The FTC is seeking comments on the benefits and cost of the Textile Labeling Rules, as well as other issues.

California Class Action Belatedly Dismissed in Favor of Arbitration

Scott Shaffer — Mon, 31 Oct 2011 09:00:07 -0400

By now, any company that provides consumers with terms and conditions covering the terms of sale should be aware of the Supreme Court's recent decision in AT&T Mobility LLC v. Concepcion. That decision, issued earlier this year, enforced an arbitration clause and a class action waiver provisions to prevent dissatisfied consumers from filing class actions or even suing at all.

FTC Seeks Comments On Amending The Mail Or Telephone Order Sales Rule

Andrew B. Lustigman — Thu, 13 Oct 2011 09:00:08 -0400

As part of its ongoing review of FTC rules and guides, the FTC is seeking public comment on proposed amendments to its Mail or Telephone Order Merchandise Rule.

Amazon's Kindle Fire Tablet Raises Potential Privacy Concerns

Wed, 28 Sep 2011 09:00:09 -0400

Kindle Fire's unusual Web browser, called Amazon Silk, is" cloud-accelerated," and raises concerns.

Anti-Counterfeiting Seminar At Olshan

Andrew B. Lustigman — Tue, 27 Sep 2011 09:00:10 -0400

"It's Fugazi: Assessing Your International Criminal and Civil Enforcement Options"