News & Resources

Can online reviews provide substantiation for superiority claims?

November 11, 2014
Andrew B. Lustigman and Howard J. Smith
Inside Counsel

Andrew Lustigman and Howard Smith authored the article "Can online reviews provide substantiation for superiority claims?," published by Inside Counsel. The article explains how marketers can use positive online feedback from consumers but need to be careful that any repurposing of the data is not overstated and otherwise meets with the reliability and representativeness standards applicable to traditional advertising.