News & Resources

Lustigman and Smith Publish Article About Using Online Reviews as Advertising

November 11, 2014

Partners Andrew Lustigman and Howard Smith authored the article "Can online reviews provide substantiation for superiority claims?," published by Inside Counsel. The article explains how marketers can use positive online feedback from consumers but need to be careful that any repurposing of the data is not overstated and otherwise meets with the reliability and representativeness standards applicable to traditional advertising.