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Lustigman and Smith Co-Author Chapter for Inside the Minds: Recent Developments in Advertising Law

September 13, 2013

Andrew Lustigman and Howard Smith served as contributing authors on the chapter “Efficiently Stopping False or Unsubstantiated Competitive Advertising” in the recent edition of Recent Developments in Advertising Law: Leading Lawyers on Applying Traditional Laws and Policy Guidance to Emerging Technologies and Advertising Media. Recent Developments in Advertising Law discusses the various laws, regulations, and guidelines that apply to promotion efforts and describe the importance of understanding overall strategy to ensure compliance and mitigate the risk of legal exposure. Lustigman and Smith’s chapter focuses on the legal, financial and strategic considerations of initiating a challenge before the National Advertising Division (NAD) of the Council of Better Business Bureaus versus filing a Lanham Act case in federal court. The book is available via Thomson Reuters.