The use of technology in advertising and marketing has never been more prevalent, or more complex. Websites and digital advertising are essential components of a company’s integrated marketing efforts. In order to offer an optimal experience for the consumer and get the best return on investment, the back-end technology must be robust and compliant with applicable regulations.
Olshan’s Technology Law attorneys work with clients to negotiate and draft agreements related to software development and usage, technology licensing and sourcing, metrics and analytics, web hosting and other technology-related issues.
When disputes arise, we vigorously prosecute and defend actions under the Anti-Cybersquatting Law, Digital Millennium Copyright Act and other statutes designed to protect online content and intellectual property through technological means.
Contact one of these attorneys for advice on the use of technology in your advertising and marketing:
- January 16, 2014ABA Law Practice Division's Law Practice Today