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Advertising Clearance

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We don't just say no to creative advertising ideas; we say, "Let's see how we can do this, together.”

The advertising lawyers at Olshan believe that advertising clearance should be more than saying "no" to creative marketing ideas. Rather, our idea of vetting advertising is to work with our clients so that they can generate powerful sales copy.

Marketing that works, while still allowing clients to sleep at night.

We strive to help ensure that the advertising accurately and truthfully represents the goods and services marketed and reasonably complies with state and federal laws, broadcast advertising standards, and the requirements of self-regulatory bodies. Rather than just saying “no,” we help clients understand potential concerns and pitfalls and work together to find an appropriate alternative.

We provide creative solutions to legal obstacles.

In a hurry? About to go live? Launch deadline approaching? We understand. You'll find the Advertising, Marketing & Promotions group attorneys are prompt and responsive to your needs. Our clients range from advertising agencies and promotional companies, in-house and outside legal counsel, and businesses marketing their own products and services.

We provide constructive, relevant legal advice, including:

  • Reviewing advertising sales copy prior to distribution via any marketing channel,

  • Helping compile, structure and review ad substantiation documentation for product claims, and
  • Defending the truth of product claims and the substantiation process with media outlets standards requirements and regulatory bodies.

Because we represent clients in competitor challenges, and defend regulatory investigations brought by the FTC and state attorneys general, our attorneys are keenly aware of the latest legal and regulatory challenges and product claim substantiation issues.

Whether you're delivering a message through one primary media channel, or orchestrating an integrated marketing campaign across multiple media channels – Internet, television, print, radio, direct mail, social media, mobile, telemarketing, and other electronic media – our advertising lawyers are here to provide sound and capable legal guidance.

Indeed, Chambers USA reported that Andrew Lustigman was cited by clients as "pragmatic and always looking for solutions that meet a specific client's needs."

Put our resourceful legal team of experienced advertising lawyers to work with your creative team. Contact one of the attorneys below:

Andrew Lustigman Email
Scott Shaffer Email
Sheldon Lustigman Email
   

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Advertising Law Blog