Food Marketing, Advertising and Promotion Essentials: Ensuring Claims Compliancy and Meeting Substantiation Standards Relative to Health, Nutrition, Structure and Function

Andrew Lustigman, Chair of Olshan's Advertising, Marketing & Promotion's Group and Co-Chair of the firm’s Brand Management & Protection Group, will speak on the panel “Food Marketing, Advertising and Promotion Essentials: Ensuring Claims Compliancy and Meeting Substantiation Standards Relative to Health, Nutrition, Structure and Function” as part of ACI’s Food Law and Regulation Boot Camp virtual conference on July 19, 2023, at 1:45pm (CT). The panel will explore the relationship between food product labels and advertising and promotion, how to distinguish “claims made” from “claims substantiated,” what you can and cannot say in food advertising and promotion, FDA and FTC jurisdiction and authority relative to claims substantiation in food advertising and promotion, monitoring of food advertising by National Advertising Department of Better Business Bureau (NAD), when social media and websites can be viewed as a means of advertising and promotion, Lanham Act challenges relative to false and misleading claims for competitor products and much more.

You can register for the virtual conference here.