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Advertising Law Blog

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Showing 1 post in Service-Mark Infringement.

Purchasing Keywords that are Marks of Another Company

A retailer of replacement contact lenses brought Lanham Act trademark-infringement action against competitor that used Internet advertising in which search engines displayed competitor's advertisement when customers performed a search using keywords that resembled retailer's registered service mark. Read More ›