Posts from May 2014.

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Case marks the first enforcement action against a crowdfunded project that has not delivered the goods promised.

The new FTC report “Data Brokers: A Call for Transparency and Accountability” proposes specific legislation as well as best practices.

The FiveFingers settlement illustrates the importance of having scientific or factual data to support specific health or safety claims in advertising.

Online businesses that interact with the EU need to carefully examine their practice to be sure that they are either not triggering EU Data Protection requirements or are in compliance therewith.

Lustigman discusses the non-appealable decision recently made by the highest court in the European Union, that Google must, in some cases, honor requests from its search engine users to delete links to personal information.

Sprint also agrees to preventative measures.

The FTC’s settlement with Fortune Hi-Tech continues the agency’s push to permit only commissions on third-party sales.

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