Posts from October 2014.

The Advertising Law Blog provides commentary and news on developing legal issues in advertising, promotional marketing, Internet, and privacy law. This blog is sponsored by the Advertising, Marketing & Promotions group at Olshan. The practice is geared to servicing the needs of the advertising, promotional marketing, and digital industries with a commitment to providing personal, efficient and effective legal service.

Compliance with the TCPA consent requirements remains a daunting task fraught with peril. 

Andrew Lustigman discusses legal issues and recent cases in social media.

As typically the consumer facing entity, the manufacturer has potential exposure from regulators and consumers alike for disseminating potentially unsupported claims.

New law calls for penalties of up to $20,000 per violation.

Court of Appeals ruling offers broad interpretation of prior express consent.

A recent Facebook change is just another reminder that brands need to be aware of the traditional legal rules governing promotional marketing, as well as the social media terms and policies.

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