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 ADAM Z. SOLOMON
Partner / New York
Adam Solomon represents numerous advertising agencies, promotions agencies, advertisers, Internet marketers, direct marketers, and telemarketers in connection with all aspects of advertising, promotions, marketing, telemarketing and compliance.
Mr. Solomon has considerable experience in all areas of advertising, direct marketing and promotions, specifically including sweepstakes, complex skill contests, telemarketing, Internet marketing and direct mail. Adam's practice extends from providing advice on the content of advertising copy and telemarketing scripts, to the review and drafting of rules for sweepstakes and skill contests, to the negotiation of complex agreements relating to the advertising, marketing and promotions industry.
Mr. Solomon has substantial experience representing marketers in connection with federal and state regulatory inquiries, investigations and actions. He initiates and defends challenges to advertising claims before the National Advertising Division of the Better Business Bureau. He also handles consumer and business litigation involving false and deceptive advertising issues, unfair competition, intellectual property and corporate matters. He is actively involved in the Promotion Marketing Association, the Direct Marketing Association and other industry organizations. Mr. Solomon has been named by Chambers USA in the Advertising: Transactional & Regulatory section of the 2011 USA Guide praising him for his expertise in sweepstakes and contest laws.
Prior to joining Olshan, Mr. Solomon was a partner at The Lustigman Firm and an attorney at Davis & Gilbert LLP.
BAR ADMISSIONS
New York
U.S. District Court Eastern District of New York
U.S. District Court Southern District of New York
MEMBER
New York State Bar Association
Promotion Marketing Association, Legal Affairs Committee
American Bar Association, Special Committee on Promotion and Marketing Law
American Bar Association, Consumer Protection Committee
Direct Marketing Association |
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Advertising, Marketing and Promotions
Litigation
Communications & Media Law
Intellectual Property
Internet & Technology Law
J.D., DePaul University College of Law, 2000
B.S., The Ohio State University, 1997
My Publications / Seminars
"Legal Issues Involving Social Media", Webinar, 2011
"Mobile Marketing Law Roundtable", Co-Chair, American Bar Association Section of Intellectual Property Law, 2011
"February 2011 Consumer Protection Update", ABA Committee on Consumer Protection, 2011
"Alleviating Privacy Concerns Associated with Behavioral Targeting", Financial Services Marketing Compliance, 2010
"Intellectual Property Issues", New York City Bar Association: Understanding & Complying with Sweepstakes, Promotions & Marketing Laws, 2010
"Social Media Law Roundtable", Co-Chair, American Bar Association Section of Intellectual Property Law, 2010
"Postal Regulations Anyone?", Promotion Marketing Association 32nd Annual Law Conference, 2010
"Sweepstakes and Contests: All You Need To Know for Legal Compliance.", Global Business & Legal Seminars, 2010
"January 2010 Consumer Protection Update", ABA Committee on Consumer Protection, 2010
"Rolling the Dice: Legal Issues Related to Sweepstakes and Promotions", Co-Presenter of Lawline.com Continuing Legal Education Course, 2010 – Present
"Webinar on Blogging, Tweeting, Endorsing, and Disclosing: The New FTC Guides", The Lustigman Firm Webinar, 2009
"Understanding the new FTC Endorsement and Testimonial Guides", The Lustigman Firm Webinar, 2009
"Legal Do's and Don'ts for New Media Promotion Utilizing Cost-Effective Technologies", HBA Global Expo, 2009
"A Primer on Environmental Marketing Law", Co-Presenter of Lawline.com Continuing Legal Education Course, 2009 – Present
"Environmental Marketing Law Roundtable", Co-Chair, American Bar Association Section of Intellectual Property Law, New York, NY, 2009
"Telemarketing Compliance", Promotion Marketing Association 31st Annual Law Conference, 2009
"March 2009 Consumer Protection Update", ABA Committee on Consumer Protection, 2009
"Overcoming the "Do Not" Obstacles in the World of Direct Marketing", Promotion Marketing Association 30th Annual Law Conference, 2008
"Legal Considerations For Promotions Involving User Generated Content", Co-Author, American Bar Association, The Practical Lawyer, June, 2008
"Risk Management for Direct Marketer Suppliers — Avoiding Legal Traps", Avrick Direct, NY DM DAYS, 2008
"April 2008 Consumer Protection Update", ABA Committee on Consumer Protection, 2008
"Can-Spam, The EU and Beyond: Current Law Enforcement Regarding E-Mail Marketing", When Spam Isn't Spam: An Unfiltered Look at Self-Regulation and Law Behind E-mail, Presented by the Touro Institute for Business, Law and Technology, 2007
"May 2007 Consumer Protection Update", ABA Committee on Consumer Protection, 2007
"Direct Marketing Law Update", Avrick Direct, DMA, 2006
"Direct Marketing Basics", Promotion Marketing Association 27th Annual Law Conference, 2005
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